WORK PROJECT

Stockholm, Sweden

Role: UX & UI Research and Design

Timeline: March 2021 — August 2021

Approximate reading time: 5 mins


How does your CO2 footprint impact the climate?

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Home Energy creates approximately 7.8 metric tons of carbon dioxide per year.

A typical passenger vehicle emits about 4.6 metric tons of carbon dioxide per year.

An irregular recycling habit adds 0.8 metric tons of CO2 per year.

If you eat meat regularly and rarely eat organic food, you produce approximately 5 metric tons of CO2 per year.

0.4 metric tons more than the CO2 that a passenger vehicle produces per year.

Data source.

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The Problem is

Meat editing diets create much more CO2 for the globe compared to plant-based diets.

Individuals find it difficult to keep plant-based eating habits concerning nutrition balance and taste.

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How might we help people keep balanced & nutritious plant-based eating habits?

we could make cooking easy and enjoyable by providing individuals with delicious plant-based recipes.

We could make eating balanced by designing plant-based recipes based on the nutrients that individuals need.

We could make people aware of their CO2 impacts by eating so as to encourage individuals to reduce their CO2 footprints.

Everything in a magic app!

Let’s call it BEET

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Brief

KEYWORDS

Plant-based Recipe App

Personalized Nutrients

CO2 Tracking

BEET is a mobile app that offers Personalized Plant-based Recipes.

Users can easily plan their weekly main meals, small meals, and snacks with a list of smart vegetarian recommendations that are designed based on their personal needs for specific nutrients.

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